XU DEMING ENCOURAGED SOUTH TO BECOME
 ‘THE BANNER’ OF CHINA’S SURVEYING EQUIPMENT MANUFACTURERS
MA CHAO GIVES THE REASONS for SOUTH’S BECOMING 
THE NO.1 TOTAL STATION OUTPUT COMPANY

October 29th, Grand celebration for ‘A Rollout Hit of 100,000 Units & Become the NO.1 Total Station Output Company In The World’ was held in Beijing. Vice Minister of Land and Resource and General Director of State Bureau of Surveying and Mapping, Mr. Xu Deming, Deputy Chief of staff of Beijing Military Region, Mr.Gao Jianguo, as well as other leaders, experts, customers,and friends of SOUTH from Beijing, Tianjin and He Bei province, totally 140 people attended the grand ceremony.

The ceremony was presided by Vice President of SOUTH Group, Mr. Yang Zhenpeng. General President of SOUTH Group, Mr. Ma Chao, together with Vice president of SOUTH Group and General Manager of SOUTH Navigation Co., Ltd, Mr. Guo Siqing, Vice President of SOUTH Group, Professor Feng Zhongke, and the factory’s directors all attended the ceremony.

On the ceremony, short films were put on the screen, for introducing 'Two decades of development course of SOUTH', 'SOUTH total station development history', and the evolution of China's total station from electronic distance meter, electronic theodolite , as well as SOUTH people’s continuous innovation and its market strategy.

Vice Minister of Land and Resources and General Director of State Bureau of Surveying and Mapping, Mr. Xu Deming said in his speech: I am so pleased to attend the ceremony, firstly I am moved by SOUTH with its ambition; secondly, I am moved by the rapid development of China’s surveying industry, especially the growth of domestically produced surveying instruments.

Xu said, 16 years ago, SOUTH starts from Zero, it adhered to the principle of independent innovation and strived for development, successfully breached the monopoly of imported equipments, developed the first total station and largely presented them to the market, it opened up a road for China made total station, and also saved money for general end users. Already today,16 years later, the 100,000th  total station roll out from SOUTH and make it become the NO.1 Total Station Output Company in the world, its annual output triples the total sales volume of Imported equipment in China. It occupied half of China's total station market and has become one of the world's largest manufacturer, which is indeed a gratifying result.

Xu Deming encouraged SOUTH to become 'the banner' of China's surveying equipment manufacturers, he hopes SOUTH can full its speed and become a world-class surveying equipment manufacturer.

Mr. Ma Chao, General President of SOUTH Group summed up the three reasons for SOUTH’s becoming the NO.1 total station output company: 1.System. The surveying equipment is a high-tech product, which need high-tech talent with strong R&D capabilities. SOUTH successfully united a large numbers of surveying-tech talents, who play significant role in SOUTH’s development; 2. Technological innovation. The quality of total station is a world-class problem, which contains many core technologies. SOUTH spent more than ten years to overcome these difficulties one by one, kept on independent innovation to solve technical problems while facing the adversity.3.Sales, for an instrument, if develop it needs one million, then, produce it may need ten million, at last, sell it, may need even more than one hundred million. At that time, foreign brands occupied the surveying instruments market in a considerable share, SOUTH created its own marketing model, set up branch network, offer door-to-door services, and communicate with customers face to face, which, at last successfully reserved the pattern of the domestic market.

Following that, the 100000th SOUTH total station (S100000) was slowly pushed to the podium, XU Deming, Gao Jianguo, Ma Chao unveiled this special total station together. This special unit was been later donated to China Surveying and Mapping Museum, as it has already become a milestone in China surveying instrument developing history, Office Director Wu Zhaoqi, on behalf of the State Bureau of Surveying and Mapping, accepted the donation. 
    
After the ceremony, leaders and guests visited SOUTH factory shop and listened to the explanation of the technicians.
     
Reporters from CCTV, People's Daily, Economic Daily, CNR as well as other media also attended the ceremony.

Appendix: The Milestones of SOUTH Total Station Developing Route
1995, China’s first Total Station NTS-202
2002, China’s first Total Station NTS-322, equivalent to international level
2006, China’s first Windows Total Station NTS-962
2008, An innovative masterpiece of world-class Total Station NTS-362R
2010, China’s first mini Win-CE Total Station NTS-372R

2004, SOUTH captured 5 key technologies of Total Station
2004, SOUTH became No. 1 brand in China market by surpassing imported brands
2009, SOUTH achieved annual turnover of 25,000 units, No.1 in the world! 
2010, SOUTH aims to hit 35,000 units and keep world champion ranking!